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<\/a><\/p>\nThat\u2019s despite the fact that most of your email list never even sees the content of those emails. According to GetResponse\u2019s 2017 Global Benchmark Report<\/a>, the average open rate is just 23%.<\/p>\n You work hard making your emails persuasive. I\u2019ll bet you sweat over all the details, no matter how minor. And all that hard work is wasted on over three quarters of your email list. But it doesn\u2019t have to be.<\/p>\n The solution is so simple you\u2019ll wonder why you never thought of it before.<\/p>\n Change the subject line and resend your email to all the people who didn\u2019t open the first time.<\/p>\n Think about it. There are many reasons those people might not have opened your email. It could just be that they were busy that day and didn\u2019t get around to it.<\/p>\n Email marketing guru Noah Kagan got 30% more opens<\/a> by using this technique. Imagine how much more you can make when you increase your open rate by 30%.<\/p>\n Not bad for a few minutes work.<\/p>\n Twitter feeds move incredibly fast. In just a second or two your tweet could be buried under dozens of new tweets from other users.<\/p>\n If you want your tweet to be seen, you need to hit people\u2019s feeds multiple times. That\u2019s why Guy Kawasaki sends each of his tweets 4 times a day.<\/p>\n \u201cThe reason for repeated tweets is to maximize traffic and therefore advertising sales. I\u2019ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?\u201d<\/p>\n -Guy Kawasaki<\/p><\/blockquote>\n It makes sense. But there\u2019s a catch.<\/p>\n If you just tweet the same thing every time, you\u2019ll end up with a profile page that reads like a broken record (for everyone old enough to remember those).<\/p>\n The solution is simple.<\/p>\n Tweet your links with different variations in the text. For instance, you could schedule tweets like this:<\/p>\n Tweet 1:<\/strong> Announce your article<\/p>\n Example:<\/strong> Check out my new article on underused marketing hacks <\/a><\/span>Click To Tweet<\/a><\/span><\/em><\/p>\n Tweet 2:<\/strong> Article Headline<\/p>\n Example: Easy marketing tactics you\u2019re probably not using <\/a><\/span>Click To Tweet<\/a><\/span><\/strong><\/em><\/p>\n Tweet 3:<\/strong> Include a teaser about the article<\/p>\n Example: Learn the technique @noahkagan uses to get 30% more email opens. <\/a><\/span>Click To Tweet<\/a><\/span><\/em><\/strong><\/p>\n Tweet 4:<\/strong> Pull out a quote or excerpt from the article<\/p>\n Example:<\/strong> \u201cGet 30% more people to view your emails with this ridiculously simple trick\u201d and other marketing hacks <\/a><\/span>Click To Tweet<\/a><\/span><\/em><\/p>\n Tweet 5:<\/strong> Ask a question related to article<\/p>\n Example: Which of these hacks are missing from your marketing efforts? <\/a><\/span>Click To Tweet<\/a><\/span><\/strong><\/em><\/p>\n You probably already know you should be creating evergreen content. But are your treating it like evergreen content? Or do you forget about it almost as soon as you hit the publish button?<\/p>\n Sure, people may find this content on their own through a search engine. But they may not. And what\u2019s the point of having content that stays relevant for years if it just sits there?<\/p>\n There\u2019s no reason you can\u2019t promote your older content on a regular basis. Here are a few ways to do it.<\/p>\n People share content pretty regularly on social media. Email is a different story. Why?<\/p>\n (In your best Samuel Jackson voice)<\/p>\n Clicking a button to share content on Twitter or Facebook is easy. Sharing through email is more work. You have to open your email client, write a subject line, write a note and include a link. Ugh.<\/p>\n Enter this smart technique developed by Noah Kagan that does all that by clicking a single link.<\/p>\n Here\u2019s what you need to do.<\/p>\n When someone clicks on this link, it will launch a pre-written email. All they have to do is fill out the \u201cto\u201d field and click send. Easy, peasy.<\/p>\n Here\u2019s the example Kagan used in his original blog post introducing the concept:<\/p>\n This code:<\/p>\n <br \/><br \/><br \/><br \/> Generates this email:<\/p>\n \u201cOn the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.\u201d<\/p>\n -David Ogilvy<\/p><\/blockquote>\n I\u2019m sure you\u2019ve read that quote before. It\u2019s cited in almost every article and blog post on headline writing. Yet most never bother testing and optimizing their headlines.<\/p>\n The folks over at Thrive Themes have come up with a great solution that makes testing blog headlines easy: Thrive Headline Optimizer<\/a><\/p>\n (Full disclosure: The link above is an affiliate link. That means that if you end up purchasing the plug-in, I get a commission.)<\/p>\n Here\u2019s how it works:<\/p>\n The plugin tracks engagements through metrics such as click throughs, time on content and how far reader\u2019s scroll. The engagement settings let you determine when these activities are counted as an engagement.<\/p>\n In this example, an engagement is triggered only when a visitor is on the page for 78 seconds or longer.<\/p>\nGet 4 times more page views with a couple of extra minutes work<\/h3>\n
Start back at square 2<\/h3>\n
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The Samuel L Jackson marketing hack<\/h3>\n
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\nmailto:?subject=Check%20out%20this%20free%20Summer%20of%20Marketing%20course&body=Check%20out%20the%20new%2C%20free%20course%20Noah%20Kagan%20is%20offering%20this%20week%20about%20marketing%20called%20%22Summer%20of%20Marketing.%22%20%0A%0AHelps%20you%20put%20marketing%20tactics%20and%20lessons%20into%20action.%20More%20info%20at%20summerofmarketing.com<\/p>\n<\/a><\/p>\nWrite one extra line to boost your success metrics<\/h3>\n
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