{"id":392,"date":"2016-08-05T00:30:33","date_gmt":"2016-08-05T04:30:33","guid":{"rendered":"https:\/\/www.seankirbycopy.com\/?p=392"},"modified":"2020-05-15T13:20:00","modified_gmt":"2020-05-15T17:20:00","slug":"headline-analyzer-test","status":"publish","type":"post","link":"https:\/\/seankirbycopy.com\/headline-analyzer-test\/","title":{"rendered":"Headline analyzers put to the test using famous headlines"},"content":{"rendered":"
Admit it. You feel pressure when writing headlines.<\/p>\n
How could you not? So much hinges on you getting that one line right.<\/p>\n
According to David Ogilvy:<\/p>\n
\u201cOn the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.\u201d<\/p><\/blockquote>\n
I\u2019ve been a copywriter for nearly two decades and I still second guess myself, even when I come up with a page full of solid headlines options.<\/p>\n
So when I discovered headline analyzers, (http:\/\/coschedule.com\/headline-analyzer<\/a> http:\/\/www.aminstitute.com\/headline\/<\/a> and http:\/\/headlines.sharethrough.com\/<\/a>) I was excited. But I was also skeptical. Headline writing is both an art and a science. How accurate can these tools really be?<\/p>\n
To find out, I decided to see how they would rate some of the most well-known and regarded headlines of all time. You can see the results below. But first, let’s take a look at each of the three analyzers.<\/p>\n
The CoSChedule headline analyzer assigned a score from 0 – 100 based on factors such as headline type, length and sentiment, as well as which types of words make up the headline.<\/p>\n
The Advanced Marketing Institute’s Headline Analyzer compares the words in a headline with the words on its Emotional Marketing Value (EMV) Impact list to calculate the headline’s EMV percentage.<\/p>\n
Sharethrough’s tool gives scores for overall quality, engagement and impression using a complex algorithm based on behavior model theory and neuroscience and advertising research.<\/p>\n
These are the ad headlines I chose and how each analyzer scored them.<\/p>\n
They Laughed When I Sat Down At the Piano But When I started to play!\u2014<\/strong><\/h3>\n
This is John Caples\u2019 most famous headline. And that\u2019s saying a lot. He was one of the most successful and influential copywriters of all time. He was inducted into the advertising hall of fame in 1978 and even has a prestigious award named after him.<\/p>\n
This particular ad brought in record response for the client, the U.S. School of Music, and continued to run for several years.<\/p>\n
So how did it fair in the headline analyzers?<\/p>\n