Reel <\/strong><\/h3>\nOnce a fisherman has a fish on the line, it\u2019s time to reel it in. The same is true with your marketing.<\/p>\n
After hooking your readers, you need to reel them in by overcoming potential doubts, objections and anything else that puts distance between them and the sale.<\/p>\n
These are just a few specific ways to do that.<\/p>\n
Present benefits.<\/strong> The more readers understand what the product or service will do for them, the more value they will see in it. Paint a picture of how the reader\u2019s life will be better once he or she responds to your offer.\u00a0<\/strong><\/p>\nAnswer questions.<\/strong> Doubt kills conversion. That\u2019s why you need to anticipate readers’ questions and provide answers. Some common ones include: How does it work? Will it work for me? What makes it different than alternative solutions? Why should I believe you?<\/p>\nOffer proof.<\/strong> It\u2019s natural to be skeptical of claims made in advertisements. Backing them up is the best way to counter that. When possible, show results as specifically as possible through things like statistics, before and after images, and demonstrations.<\/p>\nSocial proof is another great way to build credibility. Include testimonials. State how many customers your have. Show the media companies where your product or service has been covered.<\/p>\n
Reduce friction.<\/strong> If you want people to respond to your offer, you need to make it easy. Anything that gets in the way of that is friction. Make your offer easy to understand, easy to take advantage of (limit the number of fields in forms, for instance) and as low pressure as possible.<\/p>\n Catch<\/strong><\/h3>\nIn this final step, you get the reader to take the action you want. It requires a strong call to action and, ideally, a bit of urgency.<\/p>\n
The best calls to action reiterate the offer and emphasize the benefit of taking action. \u201cSign up for your streaming music free trial\u201d is not as strong as \u201cStart your free trial and put millions of songs at your fingertips today.\u201d<\/p>\n
But you don\u2019t want to just tell the reader why she should respond. You should tell her why she needs to respond now<\/em>. If she procrastinates, you may lose her forever.<\/p>\nCreate urgency with expiration dates, limited quantities or fear of missing out on the full benefits.<\/p>\n
Try the Fisherman Framework the next time you need to write high converting copy<\/h3>\n Even if you’ve had success with other copywriting frameworks such as AIDA or PAS, the Fisherman Framework is worth testing out. You’ll be glad you did.<\/p>\n
Happy fishing!<\/p>\n","protected":false},"excerpt":{"rendered":"
Direct marketing is a lot like fishing. And not just because people and goldfish have similar attention spans. After decades of writing […]<\/p>\n","protected":false},"author":1,"featured_media":1136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[35],"yoast_head":"\n
Improve your conversion rate with the Fisherman Framework - SEAN KIRBY<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n