December 17, 2021Advertising Improve your conversion rate with the Fisherman Framework Direct marketing is a lot like fishing. And not just because people and goldfish have similar attention spans. After decades of writing […]
March 31, 2021March 31, 2021Landing Page Makeover Landing Page Makeover: ZoomInfo Getting someone to take action on your website is hard. The median conversion rate in Unbounce’s Conversion Benchmark Report is just 3.2%. […]
August 5, 2016May 15, 2020Advertising Headline analyzers put to the test using famous headlines Admit it. You feel pressure when writing headlines. How could you not? So much hinges on you getting that one line right. […]