Before the latest PhRMA guidelines, patient education was low on pharmaceutical executives’ list of priorities. This thought-provoking headline helped change that mindset […]

As posters, magnets and bookmarks, the message here had to be brief. But it also had to be powerful enough to overcome […]

I’m normally wary of using humor in promotions, because what may be funny to one person can be offensive to another. But […]

Nurses (even the ones in charge of others) can feel underappreciated in the midst of egotistical physicians and cranky patients. That’s the […]